Sneak Peek: David Beckham for H&M

Wednesday, 1 February 2012

Sneak Peek: David Beckham for H&M

Versace is not the only one set to collaborate with H&M this year. The ex Manchester United player and one half of our favourate dynamic fashion duo (the Beckhams); has been working for the last 18months on his ~~underwear~~ bodywear range. Sir David's bodywear range for men in collaboration with H&M hits stores tomorrow (2nd February 2012) and just in time for Valentine's Day! We can predict what some guys will be getting for Valentine's Day this year.

As part of marketing Giant shopping bags were placed all around the capital of London. Ladies will agree the bags do make London just a little bit brighter.

This is a long term partnership with H&M with the new bodywear range to be released seasonally. The range features 9 different styles of vests, boxers, briefs, t-shirts, pajamas and long johns. Focusing on fit, function, and design with David drawing inspiration from his own wardrobe to create the unique and comfortable collection. The useage of cotton waffle in the Henley and long-john, aswell as a special finish on the 100% cotton pyjamas ensure the bodywear retain their shape whilst ensuring a soft feel for the wearers comfort!

“Collectively with my design team we spent time working on the feel, fit and style to ensure the product is not only something I would wear but one which I would be proud to put my name to.” David Beckham.

A small selection of some of the items on offer!

The collection aims to seasonally develop with new styles, new fabrics and new patterns which will all follow the quality-focused blueprint of David’s new classics.

There is an accompanying advert to the campaign which will be aired during the first break this Sunday of the Manchester United vs. Chelsea match. Now a reason I'm sure most ladies wouldn't mind tuning into the Football match for.

If you can't like us however wait till Sunday we have the advert right here.